Disruptive innovation is to closely monitor the reactions of consumers to the product and marketing program .
What is meant by Disruptive innovation ?
The term "disruptive innovation" refers to an innovation that makes formerly exclusive or highly skilled consumers-only high-end or highly complex items or services more widely available and more reasonably priced. Through the displacement of seasoned, well-established rivals, this transition disturbs the market.
Instead than refining or upgrading items for the same target market, disruptive innovation focuses on the technologies that make things accessible to a wider, untargeted market and make them simple to use. Digital music downloads, which have mostly supplanted compact discs, are an example of a disruptive invention (CDs).
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