The expected increase in total profit is the financial disadvantage of discontinuing the beta product line.
A product line is known as a group of related products that are offered by the same company and promoted under a single brand name. Businesses promote a wide range of product lines under a variety of brand names in an effort to distinguish them from one another for the benefit of consumers.
In marketing jargon, "product lining" refers to the discrete sale of several connected products.
Product line decisions include (1) product line expansion, (2) product line repositioning, and (3) product line shrinkage. The marketing executive will make a number of decisions regarding the product line over the life of the product's existence.
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