The following are the barriers to entry are large economies of scale required to be profitable, established brand loyalty and patent protection for firm's product.
In marketing, brand loyalty refers to a customer's favorable opinions of a brand and their resolve to consistently use its products and/or services, despite any shortcomings, rivalry-related acts, or alterations in the environment. It can also be shown through other actions, including good word-of-mouth promotion. When a customer chooses to purchase goods from a certain manufacturer over other vendors, they are exhibiting corporate brand loyalty. It is important to distinguish between loyalty, which demands dedication, and habit, which involves less emotional connection and commitment. The loyalty business model is used by companies whose moral obligations (such as ESG responsibilities) are largely dependent on customer brand loyalty.
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