when ruby wrecked her car, she told her parents that the sun was in her eyes, which caused her to crash. when ruby received a perfect score on her math test, she attributed her success to her intelligence. ruby is demonstrating self-serving bias
Any cognitive or perceptual process that is skewed by the drive to uphold and promote self-esteem or the propensity to perceive oneself in an overly favorable light is referred to as having a self-serving bias.
It is described as the propensity for people to look out knowledge and use it to further their own interests. In other words, people frequently act in ways that others may perceive as immoral or unjustifiable just to promote their own interests. The self-serving bias is influenced by cognitive and motivational processes.
In the late 1960s to early 1970s, the concept of self-serving bias first gained popularity.
Methods
The factors of self-motivation bias are
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