Respuesta :
This is based on expectancy theory when we choose one product over another because we believe one choice to have more positive consequences for us than an alternate product.
When a corporation does not deliver what a customer expects, the customer is less satisfied. They could be happier than they would be if they had high hopes and were let down than they would be if they had low expectations of a corporation and are pleasantly pleased. According to the expectation confirmation theory, pre-buy or pre-adoption expectations have a direct impact on how people perceive their performance, which in turn has a direct impact on how people confirm their beliefs and how satisfied they are after making a purchase or adopting a child.
According to Expectancy Theory, "positive incentives" influence customer decisions. Consumers have a more satisfying outcome—such as a higher social status—when they choose a particular product over any other.
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