More specifically, a marketing plan that takes into account the varied cultures and ethnicities of a target market is referred to as multicultural marketing.
More specifically, a marketing plan that takes into account the varied cultures and ethnicities of a target market is referred to as multicultural marketing. Successful inclusive marketing efforts emphasize individuals or groups that may be under or incorrectly portrayed in order to challenge conventional advertising practises.
Brands may reach diverse segments with their message by using multicultural marketing. The purpose is to highlight people from various backgrounds who have dealt with the company. Building familiarity with target market members through the use of visual representations of their various geographic and racial backgrounds is beneficial.
In order to appeal to a culture's demands, multicultural marketing techniques must take into account that culture's traditions, beliefs, values, conventions, language, and religion.
To learn more about multicultural marketing refer to:
https://brainly.com/question/26640462
#SPJ4
