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People who live in individualist cultures tend to believe that independence, competition, and personal achievement are important.

The culture of the individualist is typically one in which people are more socially affluent and less close-knit, and as a result, they tend to be more concerned not only with themselves but also with the people they care about, such as their family.Both biological and environmental factors influence personality;Culture is one of the most significant influences of the environment on personality.Because Western concepts and theories are not always applicable to other cultures, it is essential to take cultural influences on personality into consideration.Individuals are more important than groups in individualist societies.Individual rights are crucial because people tend to be independent.

Conversely, collectivist cultures prioritize the collective over the individual, with family and community taking precedence.Material culture, or things made by a society that are tangible, and nonmaterial culture, or things made by a society that are intangible, are the two basic types of culture.While our commitment to equality is a component of our nonmaterial culture, automobiles are an illustration of American material culture.

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