A VMS coordinates successive stages of production and distribution through the size and power of one of the parties.
A vertical marketing system called VMS exists to coordinate the various stages of manufacturing and distribution based on the size and influence of one of the parties. One channel member is big and strong enough to direct the actions of the other members without having any ownership stake. All parties engaged in the channelization of a business can be better managed by a corporation using a managed system with effective control—VMS.
A VMS that manages subsequent production and distribution stages based on the size and influence of one party rather than on shared ownership.
Ownership denotes a reality or status over property, which may be any thing, material or intangible, by legal ownership and control.
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