According to question , we would say Conversion Rates a metric that represents one percent of the target audience having one exposure to an advertising message.
The total number of people who saw an advertisement as well as the frequency at which they were shown an advertisement are measured by the unique reach and frequency metrics. These metrics go beyond simple cookie counts to show you how frequently users saw your advertisement across various devices, formats, and networks.
But ultimately, determining the success of your marketing campaign boils down to two factors: generating leads and sales. This can be measured in a variety of ways, including revenue, pipeline contribution, sales opportunities generated, or any other metrics that are appropriate for your brand and business.
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