A term which is used to the describe the activity where the Eller design team examined aspects, such as the content, navigation, and information architecture, of the webpages of our peer institutions for ideas that we might integrated into our new design is called competitive analysis.
In Computer technology, competitive analysis is also referred to as competitor analysis and it can be defined as a strategic process through which entrepreneurs or business organizations (companies or firms) assess the strengths and weaknesses of both their current and potential competitors, in order to enable them gain an insight into their marketing strategy, products (goods), sales, customer base, etc.
In this context, we can reasonably infer and logically deduce that the Eller design team was engaged in a competitive analysis because it examined the webpages of peer institutions.
Read more on competitive analysis here: https://brainly.com/question/29358499
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