A company's overall plan for reaching out to potential customers and converting them into buyers of their goods or services is referred to as a marketing strategy.
What is market strategy process?
- In contrast to a start-up operation, the administration of a small business that is already operating is the main subject of this work.
- As a result, there are two factors to take into account when developing a marketing strategy: (1) modifying or fine-tuning current marketing initiatives, and (2) adding new products or services as the company grows.
- For a small business, it may occasionally be appropriate and desirable to backfit its marketing initiatives into a comprehensive marketing strategy framework.
- There are various steps involved in the marketing strategy process.
- The corporate vision, company mission, marketing objectives, and the marketing strategy itself should all be properly thought out and planned.
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