When late majority adopters enter a new product market, the product has achieved its full market potential and sales tend to level off, or they may be in decline.
A final or finished good distributed in the market to serve the customers is called a Product. This product can be both goods and services in which goods are tangible and services are intangible
A new product has reached its maximum market potential when late majority adopters enter the market, and sales usually level off or even drop.
In comparison to the early phases of the technology adoption lifecycle, the late majority is often older, less wealthy, and less knowledgeable.
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