Japanese automaker Toyota may lose market share or see its profit margin on US sales decline as the value of the yen relative to the dollar rises.
Simply said, market share is a crucial measure of how competitive a business is. A company's profitability may increase as a result of growing its market share. This is due to the fact that as businesses grow larger, they may scale as well, allowing them to cut their prices and restrain the expansion of their rivals.
A corporation has a bigger gross profit margin when it generates more revenue from each product it sells. Its gross profit margin will drop if it starts to receive less money for each product sold.
Lower prices, more marketing effort, and innovation are a few tactics businesses frequently employ to fight back when market share is lost to a rival.
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