Respuesta :
Option (a) is correct i.e. Advocacy advertising supports a particular view or position on an issue. A type of advertising called advocacy advertising seeks to persuade the general public to take a certain action. It is often referred to as issue-based marketing or marketing with a social purpose.
Marketing communication that promotes products and services is known as advertising. It appears in a variety of media, such as films, music, radio, books, newspapers, magazines, billboards, websites, social media posts, and more. A straightforward illustration of advertising would be a billboard that states, "Visit us for the food! For the view, stay!" Advocacy advertising, the corporation is trying to market its product while advising consumers to use it safely, advocacy advertising may be used to describe an alcoholic beverage commercial that ends with the words "Drink responsibly." A sort of marketing called advocacy advertising seeks to sway people's opinions on certain issues. Organizations and businesses frequently utilize it to advertise their goods and services. In many different contexts, advocacy advertising occurs. Print, TV, radio, web, social media, and other media can all be used for it. The objective is to capture the audience's interest and influence them to take a stand on the issue that the business is supporting.
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