which goal are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?

Respuesta :

The airlines are trying to achieve increase the amount and frequency of use goals when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise.

One of the goals that airlines try to achieve is to increase the frequency of customers booking the same airline again.

For doing so, they apply strategies such as offering free travel advice, and informing them about rental cars, etc to the passengers so that the customers become more attracted to the services being offered by the airlines. By using these strategies that include flyer programs, the number of customers can be increased.

To learn more about flyer programs, click here:

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