Hyundai Heavy Industries Co. is one of Korea’s largest industrial producers. According to an article in BusinessWeek Online, the company is not only the world’s largest shipbuilder but also manufactures other industrial goods ranging from construction equipment and marine engines to building power plants and oil refineries worldwide. Despite being a major industrial force in Korea, several of the company’s divisions are unprofitable, or “bleeding red ink” in the words of the article. Indeed, last year the power plant and oil refineries building division recorded a $105 million loss, or 19 percent of its sales. Hyundai Heavy Industries recently hired a new Chief executive officer (CEO) who is charged with the mission of bringing the unprofitable divisions back to profitability. According to BusinessWeek, Hyundai’s profit-driven Chief executive officer (CEO) has provided division heads with the following ultimatum: “…hive off money-losing businesses and deliver profits within a year—or else resign.” Suppose you are the head of the marine engine division and that it has been unprofitable for 7 of the last 10 years. While you build and sell in the competitive marine engines industry, your primary customer is Hyundai’s profitable ship-building division. This tight relationship is due, in large part, to the technical specifications of building ships around engines. Suppose that in our end-of-year report to the Chief executive officer (CEO) you must disclose that while your division reduced costs by 10 percent, it still remains unprofitable. Make an argument to the Chief executive officer (CEO) explaining why your division should not be shut down.

Respuesta :

The argument that would be made to the CEO would be based on the fact that there are complementarities of cost as well as economies of scope.

The argument that is to be made

Cost complementarities and economies of scope are likely to occur given the tightly linked marine engine and shipbuilding sectors.

Eliminating marine engine division can actually increase the costs of the shipbuilding division, making the shipbuilding division non-profitable.

Showing the CEO that quadratic multi-product, a cost function presents cost complementarities and an economies of scope, which will occur when a 0andf-aQ1Q2> 0, respectively, and compare the profitability under various scenarios would help this particular argument withstand criticism.

My justification for maintaining the distinction is as follows:

Our division is still growing and needs a few more years to reach its full potential.

Additionally, we introduced new equipment (technology) last year, which helped us cut costs by 10%. This year, thanks to our employees' thorough training on the new platform, we may cut costs even more in the upcoming fiscal year.

And because of the fresh investment in fixed capital, the division has suffered losses. i.e., even while total costs exceed entire revenues. The price of output is higher than the average variable cost.

As a result, the company has every right to continue operating because its AVC is greater than the price.

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