If the fixed costs in a particular industry are high but the cost of producing an additional unit of a good is low, then the industry might benefit from bundling.
What is Bundling?
Bundling occurs when businesses combine multiple of their goods or services into one unit, frequently at a cheaper cost than they would charge customers to purchase each item separately.
In a marketing strategy known as bundling, businesses sell a number of goods or services as one comprehensive package.
Although the bundled goods and services are frequently related, they might also include unrelated goods that appeal to a certain customer.
Pure bundling strategies are occasionally used by businesses, which involve combining many goods or services into a single item that can only be purchased completely.
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