We Must Know How and When to USE the Skills, It Is Not Enough to know How Competent Behaviors Vary From Culture to Culture!
The source of one's desire to promote cross-cultural interactions is referred to as motivation, which can be either intrinsic or extrinsic (Martin & Nakayama, 2010). Simply put, the next-to-be-discussed ICC components are irrelevant if a person lacks the motivation to interact with individuals from other cultures.
Training in intercultural communication also improves one's negotiating skills, which raises one's marketability in the global labor market. When it comes to negotiating, every culture has its own set of guidelines.
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