A social media information system (SMIS) should be designed to gather and analyze social media data because option A: the SMIS must supplement the data provided by social media platforms in order for the company to properly evaluate its performance.
The company might alter its campaign ideas if the data indicate that a social media campaign is not receiving the necessary attention or degree of involvement. SMIS data about a company's social media activities and audience can be used to enhance business decisions and social media strategies. Therefore, option
The use of information technology to facilitate content sharing among networks of people is referred to as social media. It makes it possible for individuals to create communities of practice, which are networks of people who share a common interest. A social media information system is a type of information system that encourages user networks to share content.
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