Respuesta :
This is an example of reverse innovation?
What is reverse innovation?
Vijay Govindarajan invented the phrase "reverse innovation" to describe the phenomena of goods and services being produced in emerging countries (such as India) and then exported with a few "tweaks" to mature markets such as Europe and the United States.
The reverse innovation process begins by concentrating on low-cost product demands and requirements in nations such as India. Once items are produced for these countries, they are marketed at low costs elsewhere, even in the West, creating new markets and uses for these inventions.
Typically, corporations begin their globalisation efforts by deleting expensive features from their established product and attempting to sell these de-featured items in the developing world. Unfortunately, this technique is not particularly competitive and targets primarily the most affluent elements of society in these emerging countries. Reverse innovation, on the other hand, results in items that are made locally in developing nations, tested in local markets, and, if successful, updated for sale and delivery in the developed world.
To learn more about globalisation follow the given link: https://brainly.com/question/1133228
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