Marguerite wants to gift a box of chocolates to his best friend. This is an example of how consumers respond to --country-of-origin effect.
The country of origin effect (COE) , also known as made-in image and nationality bias, is a psychological effect that explains how consumer attitudes, perceptions, and purchasing decisions are influenced by a product's country of origin label. The country of origin effect, also known as made-in-image or nationality bias, is a psychological effect that explains how consumer attitudes change.
The country of origin effect refers to the way marketers and consumers associate brands with countries and make purchasing decisions based on the country of origin of a product. For example, quality is associated with Japanese and accuracy is associated with Switzerland, as explained later.
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