Most producers use intermediaries to get their goods into stores. These middlemen are referred to as marketing channels.
What is market?
The exchange of goods as well as services can take place in a market, which is a gathering place for interested parties. Buyers and sellers are typically the parties involved. The market could be actual, like a physical store where people interact in person, or it could be virtual, like an internet shop, where there is no face-to-face interaction between sellers and buyers. A market is characterised by a few key elements, such as the presence of buyers and sellers, as well as a commodity that is bought and sold. Any location where multiple parties can come together to conduct an economic transaction, even one that doesn't involve legal tender, is referred to as a market. A market transaction can involve the transfer of any combination of goods, services, information, currency, or all of these to another party.
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