john deere, inc. introduced a lower-priced line of lawn-tractors called senber while still selling its more expensive tractors under the john deere, inc. brand. this is an example of

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John deere, inc. introduced a lower-priced line of lawn-tractors called senber while still selling its more expensive tractors under the john deere, inc. brand this is an example of a downward line stretch.

A product line could include a variety of product kinds. For instance, imagine Coca-Cola launching a variety of premium soft drinks in various pricing levels. As the business is introducing luxury products, it would be considered expanding the product line.

For a less dramatic example, it is the act of adding a new product to an already existing product line. For instance, a high-end designer clothing line may provide reasonably priced apparel to appeal to people with tight budgets.

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