c) the price effect times the quantity effect is total revenue.
As a result, raising prices will result in higher overall revenue while lowering prices will result in lower overall income. Demand is said to be unit elastic when the percentage change in quantity sought is equal to the percentage change in price.
If demand is elastic, a price rise will result in a decrease in overall revenue. Demand decreases significantly as a result of price rises. The overall revenue then begins to fluctuate in opposite directions. As a result, when the price of any commodity increases, total income decreases.
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