Respuesta :
An alum first learned the words to her alma matter long ago at a football game and now tends to only remember the words when attending games. Her ability to recall the words only in the presence of this external context demonstrates the power of: encoding specificity.
The studied items are presented to the participant in various memory tests, and the participant decides whether they were previously presented.Tulving and Thomson proposed the encoding specificity principle of memory in 1973.It is a broad theoretical framework for comprehending how memory is affected by contextual information.The encoding specificity phenomenon states that people are more likely to recall information when they are in environments that are similar to those in which they learned it.The encoding specificity principle is a general rule that dictates how well retrieval cues work.
For instance, when you run over a specific smell unexpectedly which is related with your experience growing up, you are bound recover recollections related with that smell despite the fact that you would have rather not.Even though you haven't thought about that memory in years, the entire experience comes flooding back to you.
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