Price elasticity of demand in market A is 6 while it is 1.5 in market B. How should the company operate if the marginal cost of creating a book is $10.
If demand is elastic, profits can be made by lowering prices, but if demand is inelastic, profits can be made by rising prices. You can use marketing and other promotional strategies to lessen the elasticity of PED when it is excessively elastic.
We are aware that marginal revenue and marginal expense must match in order to optimize profit. This means that in addition to the Revenue function and its derivative, R'(x), we also need to determine C'(x) (marginal cost) (marginal revenue). We must make marginal revenue equal to marginal cost and then solve for x in order to maximize profit.
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