Theaters that offer lower ticket prices shortly before curtain time to fill empty seats utilize dynamic pricing tactic.
A pricing approach called "dynamic pricing" substitutes variable prices for fixed ones. The main principle of the dynamic pricing model is to provide the same product to different groups of customers at various prices. Dynamic pricing aims to enable businesses who provide services or products online to rapidly modify prices in response to changing customer demand. The main purpose behind dynamic pricing is to react to changes that were occurring outside the business.
When buying plane tickets or booking hotel accommodations online, the general public has evolved to accept dynamic pricing, which really is legal.
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