Mcdonald's spent a lot of time and money renovating their stores to improve the appearance of their facilities. It is the tangibles dimension of service quality that they are trying to improve.
Tangibles are the physical assets of a business or a company. These are the physical property that is used in the production of products and services. Tangibles include buildings, machines, furniture, and inventory.
These are measurable in nature and are identified as the backbone of the business. Tangibles could be destroyed as they are physical assets. There are two types of tangibles, fixed assets, and current assets.
Current assets are used faster and are beneficial for cash emergencies. It includes inventory, cash, and other market-based securities. Fixed assets are used for a longer time such as machinery, trucks, and other equipment.
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