Consider factors that need to be eliminated, reduced, raised, and created in order to change the market and develop new strategies when a company seeks to create a new market space through value innovation. This statement is true
It's true that when a firm creates a new market area, it develops a variety of strategies to occupy that niche and raises and creates in order to alter the market and produce new strategies for it. The authors, Chan Kim and Renee Mauborgne from INSEAD, have researched how innovative businesses separate themselves from the pack of rivals by carving out a fundamentally new market niche, or by developing goods or services that have no direct rivals.
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