Sensodyne toothpaste is using intensive type distribution for its product.
It is a marketing strategy that involves making a company's products available to customers in as many places as possible. This usually means selling the product in as many stores as you can.
Why sensodyne is categorized of using intensive distribution?
It is given from the question, that this is a high quality toothpaste and sold at many retailers including target and whole foods. That means, the company wants to distribute its product in as many stores as possible. From here, we know that the company focus to promote and sell its product from a small vendors to larger shops. Through this distribution, it is easy for the customers to find out the product.
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