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Transnational strategy is a planned approach to internationalization in which the company aims to be more responsive to local demands while maintaining enough central management of operations to ensure efficiency and learning.
What exactly is a transnational strategy?
In its operations, a transnational strategy makes use of a high degree of local responsiveness and a high degree of global integration. It aims to standardize as much as it can while simultaneously localizing its offerings to each worldwide market.
When might you employ a transnational strategy?
A transnational strategy can help businesses that seek to expand abroad more successfully enter a local market and swiftly build a clientele. The ability of local personnel to communicate with others in their culture more effectively than an outsider is a major factor in this.
How is a global plan put into practice?
This strategy is put into practice by conducting various market research studies and analyses in order to expand the brand's market share and increase long-term earnings for the business.
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