Respuesta :
Psychographic segmentation would include dividing the population into groups based on how they feel about a particular product category. People are divided based on their values, attitudes, and interests through psychographic segmentation.
How do demographic and psychographic segmentations differ from one another?
Unlike demographic segmentation, which divides potential audiences into groups based on attributes like gender, age, money, etc., psychographic segmentation places more focus on traits like personality and values. To design and place their products and marketing messages for various target groups, market researchers employ psychographic features. In order to develop their marketing plan, marketers conduct market research that includes both demographic and psychographic data. The buyer personas that direct brand positioning, product development, and marketing messaging are given more detail as a result of this knowledge.
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