A magazine devoted to the outdoors was launched by Jann Wenner in 1977, just as Americans were growing more and more obsessed with adventure travel and active lifestyles.
People that enjoy outdoor activities or adventure sports, gear, travel, fitness, health, culture, and the environment are the target audience for this magazine.
Burke two years later. Burke combined it with his 1976-founded magazine Mariah, although after a while went by Mariah/Outside, he preserved the Outside moniker for the combined publication. The editor at this time is Christopher Keyes. Outside, formerly known as Pocket Outdoor Media, purchased Outside Integrated Media in February 2021.
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