Roger and Henry, two beer drinkers, demonstrated that media consumption was a very useful behavioral variable for market segmentation.
Behavioural segmentation makes use of which variable?
the division of a market into groups based on how much they know about and use a particular product. Social aspects ordinarily used to portion markets incorporate advantages looked for, client status, utilization rate, unwaveringness status and purchaser availability stage.
Behavior-based market segmentation: what is it?
A type of marketing segmentation called behavioral segmentation divides people into distinct groups based on their shared behavior patterns.Users might be in the same lifecycle stage, have previously purchased particular products, or respond to your messages in a similar way.
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