They may emphasize their unique, first-hand understanding of the subject. By finding common ground, speakers can increase their trustworthiness.
As a result, attentive listening may enable people to better comprehend the context in which their influence efforts take place and adjust their persuasive behavior accordingly.
According to Lucas, speakers should achieve the following in order to build their credibility: Explain to the audience why they should pay attention to you as the subject-matter authority. Describe your personal experience with the topic, if appropriate. Affirm your ability to speak intelligently on the topic by demonstrating that you have done sufficient research on it.
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