Experimental research studies the effects of media in carefully controlled situations that manipulate media exposure and content is true.
A studies approach wherein an investigator manipulates one or greater elements (impartial variables) in an effort to examine the effect on a few behaviors or mental techniques (structured variable). by way of randomly assigning participants to corporations, other relevant elements are controlled.
uses and gratifications principle is a method to knowing why and how human beings actively seek out particular media to fulfill unique needs. This principle asserts that human beings are active media users who're inspired to choose media to gratify specific wishes.
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