Integrated marketing messages across multiple channels, including a social media, is challenging but not impossible. This statement is true.
Four fundamental mental models were identified by the authors' research, which in turn indicated four dysfunctional facets of IMC implementation: misunderstanding, compartmentalization, loss of trust, and decontextualization.
Through the use of integrated marketing communications, a business may make sure that all of the promotional strategies it uses are clear, consistent, and geared toward the same objectives. If an advertising firm, for instance, wants to launch a creative campaign, they need first employ integrated marketing communications to make sure that different marketing platforms deliver the same message and branded experience.
To learn more about integrated marketing here:
https://brainly.com/question/14332560
#SPJ4
