The three types of media are commonly known as news media, social media, and web media.
The characteristics necessary for success in advertising are universal across the range of careers, despite the fact that exact skill needs may differ from job to job. Excellent communicators, team players, project managers, with strong analytical and creative abilities, are what make up good marketers.
Since there are so many channels to exploit and types of content to develop, good marketers are smart with their resources and time. In addition, they are smart business executives that manage various channels, focus on data and innovation, and operate well under pressure.
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