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mathew mcconaughey, an attractive famous hollywood actor, is driving a car through a scenic landscape speaking in very vague terms. the music is emotional. at the end of the commercial, a car logo comes up for lincoln. according to the elaboration likelihood model, this commercial is using which kind of persuasive cues?

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According to the ELM (Elaboration Likelihood Model), this commercial is using peripheral persuasive cues.

What are peripheral cues in persuasion?

  • A variable that is independent of an argument's merits and that can be used to decide whether to evaluate an attitude object favorably or unfavorably with little work.
  • Additionally, see the elaboration-likelihood model and the periphery path to persuasion.

What are examples of peripheral cues?

  • The apparent authority or appeal of the source are two examples of peripheral cues.
  • It is unlikely that persuasive messages that are received in a peripheral way can alter attitudes or behaviors.
  • They only result in transient behavioral alterations.

According to the ELM (Elaboration Likelihood Model), this commercial is using peripheral persuasive cues.

To know more about peripheral persuasive cues, visit:

https://brainly.com/question/28064734

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