a special form of licensing in which one company grants another company the right to market its product in accordance with its standards in exchange for a financial commitment is called

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Its standards in exchange for a financial commitment is called franchising.  Under an international franchise agreement, a company (the franchisor) grants a foreign company (the franchisee).

The right to use its brand name and market its products or services. The franchisee is responsible for all operations but agrees to operate under the business model set by the franchisor. A franchise system can increase purchasing foreign company efficiency through economies of scale. Some or all of the required products are provided by either a franchisor or a trusted supplier. Franchisees can often also benefit from volume discounts. Promotional and marketing support. We sell the rights to use that name and idea.

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