Respuesta :
McKenzie has just finished her master's degree and is prepared to take a risk on modern technology. In fact, McKenzie is among the first customers to buy new technology and just doesn't care what others think. Mackenzie is also one of the early adopters of the diffusion process. Here option B is the correct answer.
Early adopters will be the first customers to implement a product and not think about what others anticipate in the market. They do so before the majority of the people do the same. Mackenzie is one of the early adopters according to the information given in the text.
Early adopters are people representing opinion leaders. They enjoy leadership positions and embrace change opportunities. They are already cognizant of the need to change and therefore are quite comfortable accepting new ideas.
Complete question:
Mackenzie just completed her master's degree and is willing to take risks on new technologies. In fact, Mackenzie is one of the very first consumers to buy new technology and is not worried about what others think. Mackenzie is in the category of the diffusion process
A - innovator
B - early adopter
C - early majority
D - laggard
To learn more about early adopters
https://brainly.com/question/28283299
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