Price element of the marketing mix has a unique role in that it is the place where all other business decisions come together.
As a component of an all-encompassing marketing strategy, a marketing mix includes various areas of emphasis. The phrase frequently alludes to the classification known as the four Ps, which originally stood for product, price, placement, and promotion. Price is the sum of money customers are willing to spend on a thing. Marketers must consider supply costs, seasonal discounts, rival prices, and retail markup in addition to connecting the price to the product's actual and perceived value.
To learn more about marketing mix refer here:
https://brainly.com/question/28527740
#SPJ4
