Generalizing Customer Communications is not one of the key tools and components of crm .
Option B is correct.
Customer Relationship Management (CRM) is a technology for managing all relationships and interactions between a company and its customers and prospects. Our goal is simple. Improve business relationships. CRM systems help businesses stay connected with customers, streamline processes, and improve profitability.
CRM systems are used to store and track customer data and interactions. Some data can be entered manually. When a customer provides an email address while other information is automatically tracked.
Different groups within the organization access her CRM for different reasons. Sales may look at the nature of the business and past engagements, while marketing is interested in her CTR for various marketing his campaigns aimed at customers.
Learn more about CRM:
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