Respuesta :
When Frank Wang started DJI (Da Jiang Innovations) Co. in his dorm room in 2006, the market for unmanned aerial vehicles, also known as drones, was only available to a select few fervent hobbyists and research institutions.
DJI began by selling parts to a few research institutions and hobbyist drone pilots worldwide. Wang began developing flight control functions, GPS systems, and video stabilization gimbals as the DIY drone market moved from single-rotor designs to quadcopter designs. He sold these products to a small audience at specialty trade shows and UAV enthusiast message boards.
The first ready-to-fly, preassembled drone on the market was DJI's Phantom, which was the company's flagship product when it was introduced in 2012. Phantom quickly became the most popular item. Phantom's ease of use contributed to DJI's steady rise to market dominance in the consumer drone market and helped it attract a following beyond devoted UAV enthusiasts. With its subsequent Mavic and Spark series, the manufacturer of drones has steadily moved toward a larger market. By 2018, DJI will have sold 72% of all drones.
DJI's success was aided by key choices: By integrating modular components, it produced a superior product with Phantom. It continued to reinvent itself by introducing new products and optimizing internal resources and processes for a product-focused strategy. It innovated around technology to meet the needs of customers.
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