Pre approach step in the personal selling process occurs prior to meeting the customer for the first time and continues the qualification of leads research.
What is Pre approach?
- Pre-approach boosts a salesperson's confidence and enthusiasm as they meet with prospects and present their sales pitch. The thorough background knowledge about the prospects gathered during the pre-approach process is what ultimately leads to confidence and enthusiasm.
- One of the first steps in the selling process is pre-approach, where a salesperson gathers information on potential customers before approaching them. It incorporates customer analysis, customer capabilities, needs, and wants so that the sales process is more pertinent to all parties involved.
- Whether you are meeting with a new customer a target account or an existing customer one of your key accounts the pre-approach is an important stage that helps you earn your customer's confidence and sell adaptably. The goals of the meeting should be known before you make your sales call.
To learn more about pre approach refer to:
https://brainly.com/question/15188027
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