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In order to assist clients develop greater self-discipline and confidence in attempting novel behaviors, psychologists design activities for them. This illustration demonstrates how treatment can be seen as an effort to alter behavior.

Behavior modification is a sort of behavior treatment.A psychologist creates activities for clients to help them become more self-disciplined and confident in trying new behaviours.

Ivan Pavlov's classical conditioning concepts and B.F. Skinner's operant conditioning ideas are the cornerstones of behavior therapy. When a stimulus that is neutral comes before one that causes a reflexive reaction, classical conditioning takes place. B. F. Skinner proved that behavior could be modified through the use of rewards and/or penalties. According to Skinner, a reinforcer is a consequence that makes it more likely that a behavior will repeat, whereas a punishment makes it less likely.

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