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Measuring the success of an email campaign or a single email blast is straightforward if the database is set up properly to track the appropriate metrics--- True
What does database mean?
A database is information organized so that it can be easily accessed, managed, and updated. Computer databases typically store collections of records or files containing information such as sales transactions, customer data, financial data, product information, and so on.
Databases support excellent data access for the following reasons: You can store large amounts of data in one place. Multiple users can read and modify data at the same time. The database is searchable and sortable, making it quick and easy to find the data you need.
What are the basics of a database?
A database table is similar to a spreadsheet in that data is stored in rows and columns. So it's usually pretty easy to import a spreadsheet into a database table. The main difference between storing data in a spreadsheet and storing it in a database is how the data is organized.
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