The store itself has the greatest influence on a consumer's initial perception of a retailer.
The importance of location in retail, the product mix, the shop layout and design, communication, and customer service are just a few of the essential components that make up the retail mix. Companies typically run their operations out of standalone stores or enclosed malls. The range and assortment of goods and services you provide make up your product mix.
The configuration of your stores, the visual presentation, and product placement are all parts of retail layout and design. The marketing promotion strategies you employ are referred to as communication. Retailers often offer low, moderate, or high levels of service in this area.
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