you are a customer taking a survey. it lists two brands and asks you to rate how similar they are. what type of survey are you taking?

Using multidimensional scaling (MDS), it is possible to see how similar the individual examples in a dataset are to one another. The pairwise "distances" between a group of items or people are translated using MDS into a configuration of points that are mapped onto an abstract Cartesian space.

Companies utilize multidimensional scaling (MDS) as a technique to visualize the degree of similarity between diverse goods or datasets.

Since the study asks participants to rate how similar two brands are. Consequently, it is regarded as multidimensional scaling (MDS).

Hence the correct option is a survey based on multidimensional scaling”.

Learn more about multidimensional scaling, by the following link.
https://brainly.com/question/15318471
#SPJ4

Complete Question
You are a customer taking a survey. It lists two brands and asks you to rate how similar they are. What type of survey are you taking?

A. a focus group application survey
B. a survey based on multidimensional scaling
C. a survey based on attributes
D. a conjoint analysis survey.