People who experience deindividuation lose their awareness of their socially constructed individual identities and turn to antisocial and anti-social behaviour.
One of the most frequently mentioned impacts of social groups is deindividuation, which is a condition of lower self-evaluation in a group. Deindividuation is a phenomena when people act in ways that appear impulsive, abnormal, and occasionally aggressive when they feel they can't be individually identified (e.g., in groups and crowds and on the Internet). The American social psychologist Leon Festinger first used the term "deindividuation" in the 1950s to refer to circumstances where individuals are unable to exist independently of one another. Due of the difficulty of locating or blaming individuals who are hidden inside a group, some deindividuated situations may result in a reduction in culpability.
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